Coast4 Life

Date: December 5, 2012 To: Board of Directors of Coast4 Life From: Pat chocolate-brown champaign: new strategies during the downturn Introduction The cruise sector is go about a serious downturn (due to a terrorist attack) that could back the positive degree trend experience by the manufacture over the onetime(prenominal) 9 years. The goal of this report is to analyse the proportion of this crises (appendix 1) and to get word substitute solutions to ensure the future of Coast4 Life. acknowledgment of the issue and alternative solutions Based on the downturn experienced by the air passage industry after the family line 2011 terrorist attack, Coast4 Life estimates that 30-35% of cruise schedule depart be incapacitated in 2013 (50% in the undermentioned 6 months). In addition, the coastal Native has recently incurred an slash that has seriously damaged the remove of the ship. The repair woos argon estimated at $3 million. 4 divers(prenominal) o ptions were accepted to help to administer Coast4 Life in this difficult period. pickax #1 sell Fraser Doc Dry (FDD) for $ 4.3M Pros: -the company ordain benefit a surplus of hard exchange of $3.874million -the FDD overall expenses would decrease by $0.934million in 2013 Cons: -Lay off workers could damage the alliance with government -revenue from third political party maintenance would be lost Option #2 follow through a web based booking system Pros: Reduce work agent commission expenses by 10% Cons: Initial cash disbursement of $75,000 Option# 3 Registering Coast4 Life ships in Liberia and select unskilled crew and hospitality workers Pros: Reduce salary appeal Cons: Risk of losing the high service quality Option #4 convert grade customers Pros Target more customers aging betwixt 40-60 will help to pull back 20% more receipts and target repeat passenger will help to attract 15% more profit Cons Hard to implement a su ccessful alter mix in a swindle run and wi! thout adequate initial investments Supported recommendations: Option #1 In our assessment selling the...If you want to get a full essay, cast it on our website: BestEssayCheap.com

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